招黑

• 拼音: zhāo hēi
• 汉字拆解: 招 (attract) + 黑 (hate/negative attacks) -> invite backlash.

含义

To attract criticism, hate, or backlash. It often describes behavior that makes people dislike a person, brand, or fandom.

招黑 is common in entertainment and fan discussions, especially when someone's actions create avoidable negative attention. It can also describe fans who harm an idol's image.

例句

1. 这种发言太招黑了，还是谨慎点。
2. 粉丝别乱骂人，会给正主招黑。
3. 品牌这次操作很招黑，评论全翻了。

用法指南

语境: fandom, public relations, social media

语气: warning, critical

正确说法

• 这句话容易招黑，建议删掉。（This sentence may attract backlash; consider deleting it.）
• 过度控评反而招黑。（Excessive comment control may invite hate instead.）

错误说法

• 把合理批评都归为招黑。（Reasonable criticism is not just hate.）

常见错误

• Confusing 招黑 with 黑别人; 招黑 means attracting negativity, not attacking others.

起源与历史

招 means attract or invite; 黑 refers to negative attacks, haters, or smearing online.

文化背景

时代: 2010s onward

世代: Fandom and social media users

社会背景: Entertainment, brand, and celebrity audiences

地区说明: Very common in Mainland fan and PR discussions.