直播间

• Pinyin: zhí bō jiān
• Hanzi breakdown: 直播 (livestream) + 间 (room) -> livestream room.

Meaning

A livestream room or channel where live video and viewer interaction happen.

It can refer to e-commerce selling, gaming, education, entertainment, or creator chats. It includes the live space, comments, hosts, and shopping links.

Examples

1. 今晚直播间有新品首发。 There will be a new product launch in the livestream room tonight.
2. 直播间人太多，弹幕刷得很快。 There are too many people in the livestream room, and the comments are flying by too fast.
3. 进直播间先看清价格和规则。 Before entering the livestream room, check the price and the rules carefully.

Usage Guide

Context: livestreams, e-commerce, gaming, education

Tone: interactive, platform-based

Do Say

• 她在直播间讲穿搭。（Use for a live online room.）
• 直播间下单前确认售后。（Common in e-commerce contexts.）

Don't Say

• 把录播视频页面叫直播间。（直播间 implies live or live-session context.）

Common Mistakes

• Assuming it only means shopping; many types of livestreams use 直播间.

Origin & History

A platform-era compound from 直播 and 房间, modeled on digital rooms for real-time viewing.

Cultural Context

Era: 2020s

Generation: Gen Z and Millennials, now broadly understood

Social background: Urban online speakers and lifestyle consumers

Regional notes: Used across Mainland China, especially on social platforms.