调研

• 拼音: diào yán
• 汉字拆解: 调 = 讠(speech) + 周 (circumference, complete) — to regulate or investigate; 研 = 石 (stone) + 开 — originally to grind, now to study

含义

To investigate; to conduct research; field study. Systematic research activity, especially involving on-site data collection.

Commonly used in professional, academic, and government contexts. 调研 implies more than desk research — it typically involves going out to gather firsthand information through interviews, surveys, or site visits. 市场调研 (market research) is a common business application.

例句

1. 公司派了一个小组去西部地区调研当地的消费习惯。
2. 这份报告是基于三个月实地调研的结果写成的。
3. 在推出新产品之前，充分的市场调研是必不可少的。

用法指南

语境: business, academic, government

语气: professional

正确说法

• 我们需要先调研一下竞争对手的情况。(We need to research the competitors' situation first.)
• 调研结果显示，年轻消费者更看重产品设计。(The research results show that young consumers value product design more.)

错误说法

• 把随便问几个人叫调研 (Don't call casually asking a few people 调研 — it implies systematic, professional research)

起源与历史

Compound of 调 (to investigate, to transfer) + 研 (to research, to grind/study). Originally bureaucratic language that has become common in business and academia.

文化背景

世代: Adults

社会背景: Professional