策划

• 拼音: cè huà
• 汉字拆解: 策 = 竹 (bamboo) + 朿, strategy; 划 = 戈 + 刂, to plan

含义

To plan; to scheme; to organize. The act of designing and arranging an undertaking.

Can function as both a verb and a noun. As a verb, it means to plan or organize events, projects, or activities. As a noun (策划人/策划者), it refers to a planner or organizer. Common in business, media, and event management contexts.

例句

1. 这次活动是由市场部精心策划的。
2. 他是这个综艺节目的总策划。
3. 警方怀疑有人在幕后策划这起案件。

用法指南

语境: business, events, media

语气: professional

正确说法

• 我们需要策划一场新产品发布会。(We need to plan a new product launch event.)
• 这个项目的策划非常周密。(The planning for this project is very thorough.)

错误说法

• 注意'策划'可能有负面含义 (Note that 策划 can have negative connotations when used with crimes or conspiracies — 策划阴谋)

起源与历史

Compound of 策 (plan, strategy) + 划 (to plan, divide). Both characters relate to planning.

文化背景

世代: All ages

社会背景: Professionals