好評

• Reading: こうひょう
• Romaji: kouhyou
• Kanji breakdown: 好 (kou) — good, favourable; 評 (hyou) — evaluation, criticism
• Pronunciation: /ko.ɯ.çjo.ɯ/

Meaning

Favourable reception; good reputation; popularity. Describes something that is well-received or highly regarded.

A na-adjective and noun indicating positive evaluation or reception. Commonly used in business and media contexts as 好評を得る (to receive a favourable response), 好評だ (is well-received), and 好評発売中 (now on sale to great acclaim). The opposite is 不評 (unfavourable reception). Often appears in advertisements, reviews, and reports about products, events, or initiatives.

Examples

1. 新商品は発売直後から好評を得ている。 The new product has been well-received right from its launch.
2. 彼の講演は聴衆に好評だった。 His lecture was well-received by the audience.
3. 好評につき期間を延長することになった。 Due to its popularity, it was decided to extend the period.

Usage Guide

Context: business, media, marketing, reviews

Tone: positive

Origin & History

From Sino-Japanese 好 (kou, good/favourable) + 評 (hyou, evaluation/criticism). Literally 'good evaluation,' conveying a collectively positive assessment.

Cultural Context

Era: Modern

Generation: Adults

Social background: Professional