参入

• Reading: さんにゅう
• Romaji: sannyuu
• Kanji breakdown: 参 (san) — participate, go to (formal); 入 (nyū) — enter, join, come in
• Pronunciation: /saɴ.ɲɯː/

Meaning

Entry into a market, industry, or field; the act of joining or penetrating an established sector.

A noun used in business and economics to describe a company or entity entering a new market or industry. 市場参入 (market entry) is a common compound. The term implies effort and significance — it is not used for casual joining. Regulatory barriers to entry are called 参入障壁. Frequently encountered in competitive analysis, antitrust discussions, and business strategy documents.

Examples

1. 大手通信会社が金融サービス市場への参入を発表した。 A major telecommunications company announced its entry into the financial services market.
2. 新規参入者が市場に現れたことで、既存企業は競争激化を迫られた。 The appearance of new entrants in the market forced existing companies to face intensified competition.
3. 参入障壁が高い業界では、新規企業が定着するまでに長い時間がかかる。 In industries with high barriers to entry, it takes a long time for new companies to establish themselves.

Usage Guide

Context: business strategy, market economics, competition law, industry analysis

Tone: neutral

Origin & History

Compound of 参 (san, to go to/to participate — a formal variant of 行く/来る used in humble or administrative contexts) and 入 (nyū, to enter). Together they convey the formal or significant act of entering a domain.

Cultural Context

Era: Modern

Generation: Business professionals

Social background: Business