値引き

• Reading: ねびき
• Romaji: nebiki
• Kanji breakdown: 値 (ne) — price; 引 (hi) — to pull, draw down
• Pronunciation: /ne.bi.ki/

Meaning

Price reduction; discount; markdown. Lowering the listed price of goods or services.

A noun and suru-verb meaning to reduce the asking price of goods. Widely used in retail, negotiation, and commerce. 値引き交渉 (nebiki kosho) means price negotiation. Unlike セール (sale), which implies a temporary promotional event, 値引き can refer to any individual negotiated discount or permanent markdown. Considered a normal part of business dealings in Japan, particularly for large purchases.

Examples

1. 在庫処分のため、すべての商品を二割値引きすることにした。 To clear excess stock, we decided to discount all products by twenty percent.
2. 値引き交渉の末、定価より五万円安く車を購入できた。 After price negotiations, we were able to buy the car for fifty thousand yen below the list price.
3. 大量注文を条件に、仕入れ先から値引きを引き出すことができた。 By making a bulk order a condition, we were able to secure a discount from the supplier.

Usage Guide

Context: retail, negotiation, purchasing

Tone: neutral

Origin & History

From 値 (ne) meaning 'price' and 引き (hiki) meaning 'pulling, drawing.' The image is of pulling the price down — drawing the figure lower from its listed position.

Cultural Context

Era: Modern

Generation: All adults

Social background: Universal