モグモグタイム

• 読み: モグモグタイム
• ローマ字: mogu mogu taimu
• 漢字の分解: モグモグ (onomatopoeia for munching/chewing) + タイム (time, from English) → munching time
• 発音: /mo.gu.mo.gu ta.i.mu/

意味

Munching time or snacking time — a playful way to describe a snack break, popularized by the Japanese curling team.

モグモグタイム became a nationwide sensation during the 2018 Pyeongchang Winter Olympics when the Japanese women's curling team's half-time snack break was broadcast on TV. Their cheerful munching on fruits and snacks charmed viewers and モグモグタイム became a viral buzzword. While it was already a cute phrase for snack time, the Olympic moment cemented it in popular culture. It is now used playfully for any snack break.

例文

1. 3時だ、モグモグタイムにしよう。
2. カーリング見てたらモグモグタイムが一番盛り上がった。
3. 会議の合間のモグモグタイムが午後の楽しみ。

使い方ガイド

場面: friends, family, office, social media

トーン: playful, cute

正しい言い方

• そろそろモグモグタイムにしよう！ (Let's have a snacking break soon!)
• モグモグタイムのおやつ何がいい？ (What do you want for our snack time?)

避ける言い方

• フォーマルな会議で「モグモグタイム」は幼く聞こえる (Saying モグモグタイム in a formal meeting sounds childish — use 休憩 instead)

よくある間違い

• Not knowing the curling connection — Japanese people will often associate モグモグタイム with the 2018 Olympic curling team

起源と歴史

モグモグ is a Japanese onomatopoeia for munching/chewing. The compound モグモグタイム went viral during the 2018 Pyeongchang Olympics when the Japanese women's curling team's snack breaks became a TV sensation.

文化的背景

時代: 2018, went viral during Pyeongchang Olympics

世代: All ages, widely recognized

社会的背景: Universal

地域メモ: Used across all of Japan. The 2018 curling team (LS北見) from Hokkaido made this a household phrase.