运营

• 拼音: yùn yíng
• 汉字拆解: 运 = 辶 + 云 (to operate/move); 营 = 火 + 宫 (to manage/camp)

含义

To operate; operations management. The management and running of a business, service, or system.

Standard business term covering daily operations, service management, and platform administration. Widely used in corporate, media, and tech contexts (e.g., 运营商 = operator/carrier, 运营总监 = operations director).

例句

1. 该平台自上线以来运营状况良好，用户数量持续增长。
2. 公司专门成立了一个运营团队，负责线上渠道的日常管理。
3. 地铁线路的安全运营需要大量专业技术人员的协同配合。

用法指南

语境: business, technology, services

语气: professional

正确说法

• 该连锁品牌在全国拥有超过三百家门店，运营管理体系十分成熟。(The chain brand has over 300 stores nationwide, with a very mature operations management system.)
• 新上任的运营总监推出了一系列提升用户体验的改进措施。(The newly appointed operations director introduced a series of improvements to enhance user experience.)

错误说法

• 运营一家小店 in formal writing — use 经营 for small businesses; 运营 implies systematic, larger-scale operation

起源与历史

运 (to move/operate) + 营 (to manage/camp)

文化背景

世代: All ages

社会背景: Professional