运营

• Pinyin: yùn yíng
• Hanzi breakdown: 运 = 辶 + 云 (to operate/move); 营 = 火 + 宫 (to manage/camp)

Meaning

To operate; operations management. The management and running of a business, service, or system.

Standard business term covering daily operations, service management, and platform administration. Widely used in corporate, media, and tech contexts (e.g., 运营商 = operator/carrier, 运营总监 = operations director).

Examples

1. 该平台自上线以来运营状况良好，用户数量持续增长。 Since going live, the platform has been operating smoothly, with its user base steadily growing.
2. 公司专门成立了一个运营团队，负责线上渠道的日常管理。 The company set up a dedicated operations team responsible for day-to-day management of its online channels.
3. 地铁线路的安全运营需要大量专业技术人员的协同配合。 Keeping a subway line running safely requires close coordination among many specialized technical staff.

Usage Guide

Context: business, technology, services

Tone: professional

Do Say

• 该连锁品牌在全国拥有超过三百家门店，运营管理体系十分成熟。(The chain brand has over 300 stores nationwide, with a very mature operations management system.)
• 新上任的运营总监推出了一系列提升用户体验的改进措施。(The newly appointed operations director introduced a series of improvements to enhance user experience.)

Don't Say

• 运营一家小店 in formal writing — use 经营 for small businesses; 运营 implies systematic, larger-scale operation

Origin & History

运 (to move/operate) + 营 (to manage/camp)

Cultural Context

Generation: All ages

Social background: Professional