运营

• Pinyin: yùn yíng
• Desglose de hanzi: 运 = 辶 + 云 (to operate/move); 营 = 火 + 宫 (to manage/camp)

Significado

Operar; gestionar; operaciones (de un negocio/servicio).

Standard business term covering daily operations, service management, and platform administration. Widely used in corporate, media, and tech contexts (e.g., 运营商 = operator/carrier, 运营总监 = operations director).

Ejemplos

1. 该平台自上线以来运营状况良好，用户数量持续增长。
2. 公司专门成立了一个运营团队，负责线上渠道的日常管理。
3. 地铁线路的安全运营需要大量专业技术人员的协同配合。

Guía de uso

Contexto: business, technology, services

Tono: professional

Correcto

• 该连锁品牌在全国拥有超过三百家门店，运营管理体系十分成熟。(The chain brand has over 300 stores nationwide, with a very mature operations management system.)
• 新上任的运营总监推出了一系列提升用户体验的改进措施。(The newly appointed operations director introduced a series of improvements to enhance user experience.)

Incorrecto

• 运营一家小店 in formal writing — use 经营 for small businesses; 运营 implies systematic, larger-scale operation

Origen e historia

运 (to move/operate) + 营 (to manage/camp)

Contexto cultural

Generación: All ages

Contexto social: Professional