标榜

• 병음: biāo bǎng
• 한자 분석: 标 = 木 (wood) + 示 (show); 榜 = 木 (wood) + 旁 (beside)

뜻

표방하다; 내세우다(비판적); 과시하다

Often carries a critical connotation, suggesting that someone or something is loudly proclaiming virtues that may not be genuine. Used when someone is promoting themselves or their values in a showy, possibly hypocritical way.

예문

1. 他总是标榜自己有多努力，其实根本没做什么。
2. 这家公司标榜绿色环保，实际上污染问题很严重。
3. 别老标榜自己是好人，做出来让大家看看。

사용 가이드

맥락: critique, analysis, skepticism

어조: critical

올바른 표현

• 别只会标榜，要拿出实际行动。(Don't just talk big — show some real action.)
• 他们标榜的价值观是假的。(The values they tout are fake.)

피해야 할 표현

• 用标榜形容真诚宣传 (Don't use 标榜 for genuine promotion — it implies showiness or hypocrisy)

기원과 역사

标 (mark/show) + 榜 (placard/notice). To post oneself on a notice — to advertise oneself.

문화적 배경

세대: All ages

사회적 배경: Universal