新規開店

• Reading: しんきかいてん
• Romaji: shinki kaiten
• Kanji breakdown: 新 (shin) — new; 規 (ki) — standard, plan; 開 (kai) — open; 店 (ten) — shop, store
• Pronunciation: /ɕiɴ.ki.ka.i.teɴ/

Meaning

Grand opening; opening of a new store. The event or act of a brand-new business establishment opening its doors for the first time.

A four-character compound noun combining 新規 (shinki, new/fresh) with 開店 (kaiten, store opening). Commonly seen on banners, advertisements, and flyers announcing new shops or restaurants. Often paired with セール (sale) or キャンペーン (campaign) for promotional events. Can also be used as a suru-verb: 新規開店する.

Examples

1. 駅前に新規開店したカフェに行ってみた。 I stopped by the newly opened café in front of the station.
2. 新規開店セールで商品が半額になっている。 Items are half price at the grand opening sale.
3. 来月この通りにラーメン屋が新規開店するらしい。 Apparently a ramen shop is having its grand opening on this street next month.

Usage Guide

Context: business, shopping, advertising

Tone: neutral

Origin & History

From Sino-Japanese: 新 (shin, new) + 規 (ki, standard/plan) + 開 (kai, open) + 店 (ten, shop). Literally 'newly planned store opening.'

Cultural Context

Era: Modern

Generation: All ages

Social background: Universal