流通する

• Reading: りゅうつうする
• Romaji: ryuutsuu suru
• Kanji breakdown: 流 (ryuu) — flow; 通 (tsuu) — pass through, circulate
• Pronunciation: /ɾjɯː.t͡sɯː.sɯ.ɾɯ/

Meaning

To be distributed; to circulate. For goods, money, or information to move through channels.

A する verb describing the circulation or distribution of goods, money, or information through systems or markets. The noun 流通 (distribution/circulation) is extremely common in business: 流通業 (distribution industry), 流通経路 (distribution channel), 流通コスト (distribution costs). Can also refer to currency circulation (通貨が流通する) or the spread of information. A key economics and business vocabulary word.

Examples

1. この製品は全国に流通している。 This product is distributed nationwide.
2. 偽札が市場に流通するのを防ぐ対策が必要だ。 Measures are needed to prevent counterfeit bills from circulating in the market.
3. 流通コストを下げることが課題になっている。 Reducing distribution costs has become a challenge.

Usage Guide

Context: business, economics, logistics, commerce

Tone: analytical

Origin & History

From Sino-Japanese 流 (ryuu, to flow) + 通 (tsuu, to pass through/circulate). Together: 'to flow through' — goods, money, or information passing through distribution channels.

Cultural Context

Era: Modern

Generation: All ages

Social background: Universal