アピール

• Reading: アピール
• Romaji: apiiru
• Pronunciation: /a.piː.ɾɯ/

Meaning

Appeal; plea; to promote oneself or highlight a strength.

A katakana loanword from English 'appeal.' In Japanese, it is most commonly used to mean self-promotion or highlighting one's strengths, especially in job interviews and presentations. Also used as a する verb (アピールする). Less commonly used in the legal sense.

Examples

1. 面接で自分の強みをアピールすることが大切だ。 It's important to highlight your strengths in a job interview.
2. 新商品の魅力を消費者にアピールするキャンペーンを始めた。 We launched a campaign to appeal the new product's appeal to consumers.
3. 彼はチームへの貢献を上司にアピールした。 He highlighted his contributions to the team to his boss.

Usage Guide

Context: job hunting, marketing, self-presentation

Tone: positive

Origin & History

From English 'appeal,' ultimately from Latin 'appellare' (to address, call upon). In Japanese usage, the meaning shifted toward self-promotion rather than requesting help.

Cultural Context

Era: Modern

Generation: All ages

Social background: Universal