販路

• 読み: はんろ
• ローマ字: hanro
• 漢字の分解: 販 (han) — selling, commerce; 路 (ro/michi) — road, route, channel
• 発音: /han.ɾo/

意味

Sales channel; distribution route; market outlet through which products reach consumers.

Refers to the channels through which goods or services are sold — wholesalers, retailers, e-commerce platforms, agents, or direct-to-consumer routes. Key collocations include 販路を開拓する (to develop new sales channels), 販路を拡大する (to expand distribution), and 販路を確保する (to secure distribution). A core term in marketing strategy and business planning.

例文

1. 新製品の販路を海外市場に広げる計画だ。
2. 中小企業が販路を開拓するにはデジタル活用が欠かせない。
3. 既存の販路だけでは売上増加に限界がある。

使い方ガイド

場面: sales, marketing, distribution, business strategy

トーン: neutral

起源と歴史

Compound of 販 (selling, commerce) and 路 (road, route, channel). Literally 'selling route' — the path goods travel from producer to consumer.

文化的背景

時代: Modern

世代: Business professionals

社会的背景: Corporate