風評被害

• 読み: ふうひょうひがい
• ローマ字: fuhyohigai
• 漢字の分解: 風 (fu) — manner, atmosphere; 評 (hyo) — assessment, reputation; 被 (hi) — to suffer; 害 (gai) — harm
• 発音: /ɸɯː.çoː.çi.ɡa.i/

意味

Reputational damage; damage from rumours. Economic or social harm suffered as a result of unfounded or exaggerated negative rumours, rather than any actual fault.

A compound of 風評 (rumour, reputation) and 被害 (damage, harm). The term became prominent in Japan following the 1986 Chernobyl disaster and gained wider use after the 2011 Fukushima nuclear accident, when agricultural and tourism industries in surrounding prefectures suffered severe economic losses despite their products being safe. 風評被害 is now a standard term in crisis communications and public policy. It emphasises that the harm is caused by perception, not by objective risk.

例文

1. 原発事故の後、福島産の農産物は科学的に安全と認められても風評被害によって売れ行きが激減した。
2. 感染症の流行期には医療従事者やその家族が風評被害にさらされるケースが社会問題となった。
3. 企業は不祥事発覚後の風評被害を最小限に抑えるため、迅速な情報公開と謝罪声明を発表した。

使い方ガイド

場面: disaster response, crisis PR, agriculture, nuclear issues, public health

トーン: serious, policy-oriented

起源と歴史

Compound of 風評 (fuhyo — rumour, reputation; from 風 wind/manner + 評 assessment) and 被害 (higai — damage, harm; from 被 to suffer + 害 harm). 風評 alone means 'rumour' or 'reputation' but in this compound emphasises the unfounded or disproportionate nature of the negative perception.

文化的背景

時代: Heisei-Reiwa

世代: Adult

社会的背景: Universal