老字号

• ピンイン: lǎo zì hao
• 漢字の分解: 老 = 耂 + 匕 (long-standing/venerable); 字 = 宀 + 子 (character/name); 号 = 口 + 丂 (designation/sign)

意味

老舗（歴史ある名店・老ブランド）

Refers to Chinese businesses that have operated for decades or centuries and are recognised for their heritage and quality. Often carries official government recognition. Examples include 同仁堂 (traditional medicine) and 全聚德 (Peking duck). Frequently used in business, tourism, and cultural contexts.

例文

1. 这家餐馆是百年老字号，以烤鸭闻名全国。
2. 政府出台了一系列政策，支持老字号品牌的传承与创新。
3. 这块匾额见证了这家老字号走过的一百五十年历史。

使い方ガイド

場面: business, culture, commerce, heritage

トーン: respectful

正しい言い方

• 这家茶叶店是百年老字号，品质一直有保障。(This tea shop is a century-old brand — quality has always been guaranteed.)
• 老字号承载着几代人共同的记忆与情感。(Time-honoured brands carry the shared memories and emotions of generations.)

避ける言い方

• 用老字号形容普通新品牌 — 老字号专指有悠久历史和传统的知名商号，不适用于新近创立的品牌

起源と歴史

老 (old/long-standing) + 字号 (trade name/shop name)

文化的背景

時代: Traditional Chinese commerce

世代: All ages

社会的背景: Universal