口碑

• ピンイン: kǒu bēi
• 漢字の分解: 口 = mouth (pictograph); 碑 = 石 (stone) + 卑 (low/humble)

意味

口コミ／評判

Originally referred to praise inscribed on stone tablets. Now describes how something is talked about publicly. Crucial in Chinese business culture where personal recommendations carry significant weight. Often appears in marketing contexts.

例文

1. 这家餐厅口碑很好，每天都要排队。
2. 新产品上市后口碑两极分化，褒贬不一。
3. 好的口碑是靠实力和时间积累出来的。

使い方ガイド

場面: business, marketing, reviews

トーン: evaluative

正しい言い方

• 这部电影口碑爆棚。(This movie has amazing word-of-mouth reviews.)
• 口碑营销比广告更有效。(Word-of-mouth marketing is more effective than advertising.)

避ける言い方

• 他的口碑很高。(Use 口碑很好 not 口碑很高 — 口碑 collocates with 好/差, not 高/低)

起源と歴史

Compound of 口 (mouth) + 碑 (stone tablet/monument). Originally referred to praise worthy of being carved in stone.

文化的背景

世代: All ages

社会的背景: Universal