口碑

• 拼音: kǒu bēi
• 汉字拆解: 口 = mouth (pictograph); 碑 = 石 (stone) + 卑 (low/humble)

含义

Word of mouth; reputation; public opinion. The collective opinion or reputation of something based on what people say.

Originally referred to praise inscribed on stone tablets. Now describes how something is talked about publicly. Crucial in Chinese business culture where personal recommendations carry significant weight. Often appears in marketing contexts.

例句

1. 这家餐厅口碑很好，每天都要排队。
2. 新产品上市后口碑两极分化，褒贬不一。
3. 好的口碑是靠实力和时间积累出来的。

用法指南

语境: business, marketing, reviews

语气: evaluative

正确说法

• 这部电影口碑爆棚。(This movie has amazing word-of-mouth reviews.)
• 口碑营销比广告更有效。(Word-of-mouth marketing is more effective than advertising.)

错误说法

• 他的口碑很高。(Use 口碑很好 not 口碑很高 — 口碑 collocates with 好/差, not 高/低)

起源与历史

Compound of 口 (mouth) + 碑 (stone tablet/monument). Originally referred to praise worthy of being carved in stone.

文化背景

世代: All ages

社会背景: Universal