旺季

• Pinyin: wàng jì
• Hanzi breakdown: 旺 = 日 (sun) + 王 (king) — peak vitality; 季 = 禾 (grain) + 子 (child) — season, the last month of a quarter

Meaning

Peak season; high season; busy period. The time of year when demand for a product or service is at its highest.

Used in business, tourism, agriculture, and retail to denote the period of highest activity or demand. Contrasted with 淡季 (off season). In tourism it means peak travel season; in agriculture it means harvest season. Very common in commercial and planning contexts.

Examples

1. 暑假是旅游业的旺季，景区票价往往会上浮不少。 The summer holidays are peak season for the tourism industry, and scenic spot ticket prices tend to rise considerably.
2. 电商平台在旺季期间的日均订单量是平时的三倍以上。 The daily average order volume of e-commerce platforms during peak season is more than three times the normal level.
3. 农产品市场进入旺季，蔬菜供应充足，价格也相对稳定。 The agricultural produce market has entered its busy season — vegetable supply is ample and prices are relatively stable.

Usage Guide

Context: business, tourism, agriculture

Tone: neutral

Do Say

• 旺季期间酒店价格普遍上涨，建议提前预订。(Hotel prices generally rise during peak season — booking in advance is recommended.)
• 这个品牌在旺季的销售额占全年总额的六成。(This brand's sales during peak season account for sixty percent of its annual total.)

Don't Say

• 将旺季与淡季混淆 — 旺季 is the busy/high season; 淡季 is the quiet/off season; they are direct antonyms

Origin & History

Compound of 旺 (thriving, flourishing) and 季 (season, quarter). Literally 'the flourishing season' — the peak period of activity.

Cultural Context

Generation: All ages

Social background: Universal