旺季

• 병음: wàng jì
• 한자 분석: 旺 = 日 (sun) + 王 (king) — peak vitality; 季 = 禾 (grain) + 子 (child) — season, the last month of a quarter

뜻

성수기; 대목

Used in business, tourism, agriculture, and retail to denote the period of highest activity or demand. Contrasted with 淡季 (off season). In tourism it means peak travel season; in agriculture it means harvest season. Very common in commercial and planning contexts.

예문

1. 暑假是旅游业的旺季，景区票价往往会上浮不少。
2. 电商平台在旺季期间的日均订单量是平时的三倍以上。
3. 农产品市场进入旺季，蔬菜供应充足，价格也相对稳定。

사용 가이드

맥락: business, tourism, agriculture

어조: neutral

올바른 표현

• 旺季期间酒店价格普遍上涨，建议提前预订。(Hotel prices generally rise during peak season — booking in advance is recommended.)
• 这个品牌在旺季的销售额占全年总额的六成。(This brand's sales during peak season account for sixty percent of its annual total.)

피해야 할 표현

• 将旺季与淡季混淆 — 旺季 is the busy/high season; 淡季 is the quiet/off season; they are direct antonyms

기원과 역사

Compound of 旺 (thriving, flourishing) and 季 (season, quarter). Literally 'the flourishing season' — the peak period of activity.

문화적 배경

세대: All ages

사회적 배경: Universal