代言人

• Pinyin: dài yán rén
• Hanzi breakdown: 代 = substitute; 言 = speech; 人 = person

Meaning

Spokesperson; brand ambassador; endorser. A noun for someone who publicly represents or promotes a brand, cause, or organization.

Most commonly used for celebrity endorsements and brand ambassadors in advertising. Can also refer to spokespersons for political causes or organizations. Often implies public visibility and influence.

Examples

1. 她刚签约成为这个国际品牌的亚太区代言人。 She just signed on as the Asia-Pacific brand ambassador for this international brand.
2. 选择合适的代言人是品牌营销的关键一步。 Choosing the right spokesperson is a key step in brand marketing.
3. 他一直是环保事业的代言人，多次参与公益活动。 He has always been a champion for environmental causes, participating in many charity events.

Usage Guide

Context: advertising, marketing, public relations

Tone: promotional

Do Say

• 谁是这个品牌的代言人？(Who is the spokesperson for this brand?)
• 他为多个品牌代言。(He endorses multiple brands.)

Don't Say

• 我是我们家的代言人 (代言人 implies commercial endorsement — use 发言人 for family spokesperson)

Origin & History

Compound of 代言 (to speak on behalf of) + 人 (person). 代言 means to speak for another.

Cultural Context

Generation: All ages

Social background: Universal