代言人

• Pinyin: dài yán rén
• Desglose de hanzi: 代 = substitute; 言 = speech; 人 = person

Significado

Portavoz; embajador/a de marca; imagen publicitaria.

Most commonly used for celebrity endorsements and brand ambassadors in advertising. Can also refer to spokespersons for political causes or organizations. Often implies public visibility and influence.

Ejemplos

1. 她刚签约成为这个国际品牌的亚太区代言人。
2. 选择合适的代言人是品牌营销的关键一步。
3. 他一直是环保事业的代言人，多次参与公益活动。

Guía de uso

Contexto: advertising, marketing, public relations

Tono: promotional

Correcto

• 谁是这个品牌的代言人？(Who is the spokesperson for this brand?)
• 他为多个品牌代言。(He endorses multiple brands.)

Incorrecto

• 我是我们家的代言人 (代言人 implies commercial endorsement — use 发言人 for family spokesperson)

Origen e historia

Compound of 代言 (to speak on behalf of) + 人 (person). 代言 means to speak for another.

Contexto cultural

Generación: All ages

Contexto social: Universal