代言人

• 병음: dài yán rén
• 한자 분석: 代 = substitute; 言 = speech; 人 = person

뜻

홍보대사; 광고 모델; (공식) 대변인

Most commonly used for celebrity endorsements and brand ambassadors in advertising. Can also refer to spokespersons for political causes or organizations. Often implies public visibility and influence.

예문

1. 她刚签约成为这个国际品牌的亚太区代言人。
2. 选择合适的代言人是品牌营销的关键一步。
3. 他一直是环保事业的代言人，多次参与公益活动。

사용 가이드

맥락: advertising, marketing, public relations

어조: promotional

올바른 표현

• 谁是这个品牌的代言人？(Who is the spokesperson for this brand?)
• 他为多个品牌代言。(He endorses multiple brands.)

피해야 할 표현

• 我是我们家的代言人 (代言人 implies commercial endorsement — use 发言人 for family spokesperson)

기원과 역사

Compound of 代言 (to speak on behalf of) + 人 (person). 代言 means to speak for another.

문화적 배경

세대: All ages

사회적 배경: Universal