定价

• Pinyin: dìng jià
• Hanzi breakdown: 定 = 宀 (roof) + 正 (correct) — to settle or fix; 价 = 亻(person) + 介 — originally referred to a servant, now means value or price

Meaning

Pricing; price setting; fixed price. The act of determining or establishing a price for goods or services.

Used in business, retail, and economics. Can function as both a noun (the price) and a verb (to set a price). Related terms include 定价策略 (pricing strategy), 政府定价 (government-set pricing), and 市场定价 (market pricing).

Examples

1. 这款产品的定价偏高，可能会影响销量。 The pricing of this product is on the high side, which may affect sales.
2. 商家应该根据成本和市场需求来合理定价。 Businesses should set prices reasonably based on costs and market demand.
3. 政府对部分民生商品实行定价管理，防止价格过高。 The government implements price controls on certain essential goods to prevent prices from getting too high.

Usage Guide

Context: business, economics, retail

Tone: professional

Do Say

• 新产品的定价需要考虑竞争对手的价格。(The pricing of new products needs to consider competitors' prices.)
• 这本书的定价是五十八元，网上打八折。(The book's list price is 58 yuan, 20% off online.)

Don't Say

• 把定价和售价混淆 (定价 is the set/listed price, while 售价 is the selling price — they may differ with discounts)

Origin & History

Compound of 定 (to fix, to determine) + 价 (price). A straightforward business term that became common with the development of modern commerce.

Cultural Context

Generation: Adults

Social background: Universal