策略

• Pinyin: cè lüè
• Hanzi breakdown: 策 = 竹 (bamboo) + 朿, strategy; 略 = 田 + 各, brief/plan

Meaning

Strategy; tactics; approach. A planned method for achieving goals.

A noun referring to planned approaches for achieving objectives. Common in business (营销策略 marketing strategy), military (军事策略), politics, and games. Often implies calculated, thoughtful planning rather than spontaneous action.

Examples

1. 公司正在调整市场营销策略以应对竞争。 The company is adjusting its marketing strategy to cope with competition.
2. 这场比赛我们需要改变进攻策略。 We need to change our offensive strategy for this match.
3. 谈判时采用什么策略很关键。 What strategy to adopt during negotiations is crucial.

Usage Guide

Context: business, military, competition

Tone: analytical

Do Say

• 我们需要制定一个长期发展策略。(We need to formulate a long-term development strategy.)
• 这种策略在短期内很有效。(This strategy is very effective in the short term.)

Don't Say

• 不要混淆'策略'和'战略' (Don't confuse 策略 with 战略 — 策略 is tactical/operational, while 战略 is grand strategy at a higher level)

Origin & History

Compound of 策 (plan, scheme) + 略 (brief, strategy). Both characters relate to strategic planning.

Cultural Context

Generation: All ages

Social background: Educated/Professional