商标

• Pinyin: shāng biāo
• Hanzi breakdown: 商 = 立 + 冏 + 口, related to commerce; 标 = 木 (wood) + 示 (show)

Meaning

Trademark; brand; logo.

The official registered name, symbol, or design that identifies a company's products. Legally protected intellectual property. In business contexts, refers to both the visual logo and the registered name. Important concept in intellectual property law.

Examples

1. 这个商标已经注册了，其他公司不能随便使用。 This trademark is already registered — other companies can't use it freely.
2. 假冒商标的产品不仅质量差，而且是违法的。 Products with counterfeit trademarks not only have poor quality but are also illegal.
3. 他们花了几百万请设计师重新设计公司商标。 They spent millions hiring designers to redesign the company trademark.

Usage Guide

Context: business, legal, marketing

Tone: professional

Do Say

• 我们要注册这个商标。(We need to register this trademark.)
• 这个商标在全球都有知名度。(This trademark has global recognition.)

Don't Say

• 你的商标是什么 — for asking someone's name brand preference, use 牌子 instead; 商标 is more technical/legal

Origin & History

Compound of 商 (commerce/business) + 标 (mark/sign), meaning a business mark or identifier.

Cultural Context

Generation: All ages

Social background: Universal