口号

• Pinyin: kǒu hào
• Hanzi breakdown: 口 = pictograph of a mouth; 号 = 口 (mouth) + 丂, meaning to shout or call

Meaning

Slogan; motto; catchphrase. A short memorable phrase used for advertising or rallying.

Used for political slogans, advertising taglines, team mottos, or any memorable phrase meant to inspire or persuade. Common in political movements, marketing campaigns, sports teams, and organizational culture.

Examples

1. 这次运动会的口号是'更快、更高、更强'。 The slogan for this sports meet is 'Faster, Higher, Stronger.
2. 示威者高喊着口号走上街头。 Protesters took to the streets chanting slogans.
3. 公司的口号是'客户至上，服务第一'。 The company's motto is 'Customers First, Service Supreme.

Usage Guide

Context: politics, advertising, organizations, events

Tone: rallying

Do Say

• 这个口号很响亮，容易记住。(This slogan is catchy and easy to remember.)
• 喊口号不如付诸行动。(Shouting slogans is not as good as taking action.)

Don't Say

• 她的口号是早起。(For personal habits, use 习惯 or 座右铭 — 口号 is for public slogans)

Origin & History

口 (kǒu, mouth) + 号 (hào, call/number). Literally 'mouth call' — something shouted or chanted.

Cultural Context

Generation: All ages

Social background: Universal