包装

• Pinyin: bāo zhuāng
• Hanzi breakdown: 包 = 勹 (wrap) + 巳; 装 = 衣 (clothes) + 壮 (phonetic)

Meaning

Package; wrap; packaging. Both the act of wrapping something and the materials used for wrapping.

As a verb, means to wrap or package items. As a noun, refers to the packaging materials or design. Also used figuratively for 'image packaging' in marketing (包装自己 package oneself, meaning personal branding).

Examples

1. 这款产品的包装设计非常精美，让人忍不住想买。 The packaging design of this product is very exquisite, making people want to buy it.
2. 请帮我把这份礼物包装一下，要送人的。 Please help me wrap this gift; it's for giving to someone.
3. 现在很多公司都很注重品牌的包装和宣传。 Nowadays many companies pay great attention to brand packaging and promotion.

Usage Guide

Context: shopping, business, marketing

Tone: neutral

Do Say

• 这个包装可以回收吗？(Is this packaging recyclable?)
• 产品本身比包装更重要。(The product itself is more important than the packaging.)

Don't Say

• 说'他很会包装'而不加上下文——需要说明是外表包装还是品牌包装 (Don't say '他很会包装' without context — clarify if you mean personal image or brand packaging)

Origin & History

Compound of 包 (wrap) + 装 (adorn/load), combining wrapping with the sense of preparing or adorning.

Cultural Context

Generation: All ages

Social background: Universal