创意

• 拼音: chuàng yì
• 汉字拆解: 创 = 刂(knife) + 仓 — cutting/starting something new; 意 = 心 (heart) + 音 (sound)

含义

Creativity; creative idea; original concept. Refers to innovative thinking or novel ideas.

Emphasizes originality and innovation in ideas or designs. Common in advertising, design, art, and business contexts. Can describe both the quality of being creative and specific creative concepts. Often appears in compound terms like 创意产业 (creative industry).

例句

1. 这家广告公司以大胆的创意著称，很多品牌都找他们合作。
2. 他的创意很棒，但执行起来可能有些困难。
3. 我们需要更多有创意的年轻人来注入新鲜血液。

用法指南

语境: advertising, design, business

语气: positive

正确说法

• 你的创意很有意思。(Your creative idea is very interesting.)
• 这个设计很有创意。(This design is very creative.)

错误说法

• 他是一个创意。(创意 is an idea, not a person — say 他很有创意 for 'he is creative')

起源与历史

Compound of 创 (to create, to initiate) and 意 (idea, intention). Literally 'creative idea,' emphasizing innovative thinking.

文化背景

世代: All ages

社会背景: Universal