招揽

• 병음: zhāo lǎn
• 한자 분석: 招 = 扌 + 召 (beckoning); 揽 = 扌 + 览 (to gather with hands)

뜻

끌어모으다; (손님·일·인재를) 유치하다

Active effort to attract business, customers, or personnel. Common in commerce and recruitment. Collocations: 招揽顾客 (attract customers), 招揽生意 (drum up business), 招揽人才 (recruit talent). Can have slightly aggressive connotation.

예문

1. 商家在门口招揽顾客，推销打折商品。
2. 这家猎头公司专门为企业招揽高端人才。
3. 旅游区的小贩积极招揽过往的游客。

사용 가이드

맥락: business, commerce, recruitment

어조: neutral

올바른 표현

• 公司通过提高薪资待遇来招揽行业内的顶尖人才。(The company attracts top talent in the industry by offering higher salaries and benefits.)
• 店主站在门口热情招揽路过的客人进店选购。(The shop owner stood at the door enthusiastically soliciting passersby to come in and shop.)

피해야 할 표현

• 招揽朋友 — 招揽 implies commercial interest; for making friends use 结交 or 交

기원과 역사

招 (to beckon) + 揽 (to gather/embrace)

문화적 배경

세대: All ages

사회적 배경: Universal