零售

• 병음: líng shòu
• 한자 분석: 零 = 雨 + 令 (scattered, small amounts); 售 = 亻 + 隹 + 口 (to sell)

뜻

소매(판매)

Used in commercial and economic contexts to contrast with wholesale (批发). Applies to both brick-and-mortar stores and online platforms. Common in business, finance, and trade discussions.

예문

1. 这家公司既做批发也做零售，产品直接供应超市和个人消费者。
2. 随着电商的兴起，传统实体零售面临前所未有的竞争压力。
3. 零售价格通常比批发价格高出百分之二十到五十不等，利润空间因品类而异。

사용 가이드

맥락: business, commerce, economics

어조: neutral

올바른 표현

• 这款产品零售价为三百元。(The retail price of this product is 300 yuan.)
• 公司在全国各地设有多个零售网点。(The company has multiple retail outlets across the country.)

피해야 할 표현

• 把零售和零卖混用于正式场合 — 虽然意思相近，正式商业场合应优先用零售 (In formal or business contexts, prefer 零售 over the more colloquial 零卖)

기원과 역사

零 (scattered, small amounts) + 售 (to sell) — selling in small, scattered quantities directly to consumers.

문화적 배경

세대: All ages

사회적 배경: Universal