常に

• Reading: つねに
• Romaji: tsuneni
• Kanji breakdown: 常 (jou/tsune) — constant, ordinary, always
• Pronunciation: /t͡sɯ.ne.ni/

Meaning

Always; constantly; at all times. A formal equivalent of いつも, used in written and official contexts.

A formal adverb meaning 'at all times' or 'invariably.' More literary and emphatic than いつも (itsumo, always). Used in principles, rules, and serious statements: 常に準備をしておく (always be prepared), 常に改善を目指す (always strive for improvement). Common in business mottos, academic writing, and self-improvement contexts. Carries a sense of unwavering consistency.

Examples

1. 彼は常に冷静で判断力がある。 He is always calm and has good judgment.
2. 常にお客様の立場で考えることが大切だ。 It's important to always think from the customer's perspective.
3. 安全のために常に周りに注意してください。 For safety, please always be aware of your surroundings.

Usage Guide

Context: business, writing, principles

Tone: resolute

Origin & History

From 常 (jou/tsune, constant/ordinary) with the adverbial particle に. The kanji 常 depicts a long cloth banner, symbolising something that hangs continuously — always present.

Cultural Context

Era: Classical

Generation: All ages

Social background: Universal