企画

• Reading: きかく
• Romaji: kikaku
• Kanji breakdown: 企 (ki) — to plan, to scheme; 画 (kaku) — to draw, to plan, a stroke
• Pronunciation: /ki.ka.kɯ/

Meaning

Planning; plan; project; arrangements. The process of devising and organizing a project or event.

A noun and suru-verb meaning to plan or organize a project. 企画 emphasizes the creative and strategic aspect of planning, often used for events, marketing campaigns, and new projects. Common collocations include 企画する (to plan), 企画書 (project proposal), and イベント企画 (event planning). Distinct from 計画 which is more about scheduling.

Examples

1. 彼女は新しいイベントの企画を担当している。 She's in charge of planning a new event.
2. 面白い企画を考えるのが得意な人だ。 He's the type of person who's good at coming up with creative ideas.
3. 来年のキャンペーンの企画が始まった。 Planning for next year's campaign has begun.

Usage Guide

Context: business, marketing, events

Tone: neutral

Origin & History

Composed of 企 (to plan, to scheme) and 画 (to draw, to plan, a stroke). The combination conveys the idea of drawing up or devising a plan.

Cultural Context

Era: Modern

Generation: All ages

Social background: Universal