販売促進

• Reading: はんばいそくしん
• Romaji: hanbaisokushin
• Kanji breakdown: 販 (han) — sell; 売 (bai) — sell; 促 (soku) — urge, promote; 進 (shin) — advance, proceed
• Pronunciation: /haɴ.baː.so.kɯ.ɕiɴ/

Meaning

Sales promotion; activities designed to increase sales through special offers, campaigns, or marketing.

A compound noun often abbreviated as 販促 (hansoku). Refers to marketing activities aimed at boosting sales, such as discounts, campaigns, free samples, and point programmes. Common in business and marketing contexts. Related terms include 販促物 (promotional materials), 販促活動 (promotional activities), and 販促キャンペーン (sales promotion campaign).

Examples

1. 新商品の販売促進のためにキャンペーンを企画した。 We planned a campaign to promote the new product.
2. 販売促進の費用対効果を分析する必要がある。 We need to analyze the cost-effectiveness of our sales promotions.
3. 季節ごとの販売促進が売上に大きく影響する。 Seasonal sales promotions have a major impact on revenue.

Usage Guide

Context: marketing, business, retail

Tone: neutral

Origin & History

From Sino-Japanese: 販売 (hanbai, sales) + 促進 (sokushin, promotion/acceleration). Literally 'sales acceleration' — pushing sales forward.

Cultural Context

Era: Modern

Generation: Adults

Social background: Professional