もぐもぐ

• 読み: もぐもぐ
• ローマ字: mogu mogu
• 発音: /mo.gɯ.mo.gɯ/

意味

The sound and action of munching or chewing food, often used to describe someone eating happily or cutely.

もぐもぐ is a mimetic word (擬態語) representing the motion of chewing with a closed mouth. It carries a soft, endearing quality and is frequently used when describing children or pets eating, or when someone is contentedly munching on food. On social media, もぐもぐタイム (mogu mogu time) became a viral phrase after Japanese curling athletes used it during snack breaks at the 2018 Winter Olympics.

例文

1. おにぎりをもぐもぐ食べてる姿が可愛すぎる。
2. もぐもぐタイムにしよう、お菓子買ってきたよ。
3. 子どもがもぐもぐしながらテレビ見てる。

使い方ガイド

場面: daily life, social media, describing eating

トーン: cute, endearing

正しい言い方

• もぐもぐタイムだ〜！ (It's snack time!)
• ハムスターがもぐもぐしてて癒される (Watching the hamster munch away is so soothing)

避ける言い方

• ビジネスディナーで「もぐもぐ」は子供っぽい (Saying 'mogu mogu' at a business dinner sounds childish)

よくある間違い

• Using もぐもぐ to describe loud, open-mouth chewing — it implies quiet, cute munching
• Confusing with ムシャムシャ which is more vigorous eating

起源と歴史

A traditional Japanese onomatopoeia mimicking the chewing motion. Gained renewed viral popularity when the Japanese women's curling team's snack breaks at the 2018 PyeongChang Olympics were dubbed もぐもぐタイム by media.

文化的背景

時代: Traditional onomatopoeia, viral resurgence 2018

世代: All ages

社会的背景: Universal

地域メモ: Used across all of Japan. Especially common in kawaii culture and when talking about food on social media.