虚拟主播

• Pinyin: xū nǐ zhǔ bō
• Hanzi breakdown: 虚拟 (virtual) + 主播 (streamer/host) -> virtual streamer.

Meaning

A virtual streamer or avatar-based host.

It includes VTuber-style performers and brand avatars. The human performance behind the avatar may still be central, even when the image is virtual.

Examples

1. 这个虚拟主播声音很有辨识度。 This virtual streamer has a very distinctive voice.
2. 虚拟主播也需要稳定人设。 A virtual streamer also needs a consistent persona.
3. 她给虚拟主播设计了新衣服。 She designed new clothes for the virtual streamer.

Usage Guide

Context: livestreaming, games, fan communities

Tone: neutral, fandom-aware

Do Say

• 这个虚拟主播声音很有辨识度。
• 虚拟主播也需要稳定人设。

Don't Say

• Do not assume 虚拟主播 means fully AI-controlled; many are human-performed.

Common Mistakes

• Do not assume 虚拟主播 means fully AI-controlled; many are human-performed.

Origin & History

Spread with avatar livestreaming, VTuber culture, and virtual idol formats.

Cultural Context

Era: 2020s

Generation: Tech users, creators, office workers, and startup communities

Social background: Urban professionals, students, and digital-product users

Regional notes: Used across Mainland China in tech, creator, and workplace contexts.