信息流

• Pinyin: xìn xī liú
• Hanzi breakdown: 信息 (information) + 流 (flow/stream) -> flowing stream of content.

Meaning

An information feed: a scrolling stream of posts, ads, or recommended content.

It is common in product, advertising, and platform language. Users experience it as the main feed; marketers discuss 信息流广告.

Examples

1. 我一刷信息流就停不下来。 Once I start scrolling my feed, I can't stop.
2. 这条广告投在信息流里效果不错。 This advert is performing well in the feed.
3. 信息流内容太杂，容易分散注意力。 Feed content is too mixed, which makes it easy to lose focus.

Usage Guide

Context: apps, advertising, product, social media

Tone: technical, platform-based

Do Say

• 首页信息流要减少重复内容。（Use for app feed design.）
• 信息流广告需要和内容场景匹配。（Common marketing use.）

Don't Say

• 把文件列表叫信息流。（It usually means a dynamic feed of content.）

Common Mistakes

• Confusing 信息流 with raw data flow; in apps it often means the user-facing feed.

Origin & History

A product and advertising term built around feed-style mobile internet interfaces.

Cultural Context

Era: 2020s

Generation: Gen Z and Millennials, now broadly understood

Social background: Urban online speakers, students, and workers

Regional notes: Used across Mainland China, especially in online and casual speech.