栏目

• Pinyin: lán mù
• Hanzi breakdown: 栏 = 木 (wood) + 阑, railing/column; 目 = pictograph of an eye, item/category

Meaning

Column; section; program segment. A designated part of a newspaper, magazine, or broadcast.

Originally referred to newspaper/magazine columns, now widely used for TV/radio program segments, website sections, and app categories. Common compounds: 专栏 (special column), 新闻栏目 (news program), 娱乐栏目 (entertainment segment), 固定栏目 (regular feature).

Examples

1. 这个电视台的美食栏目做得很有特色，收视率一直很高。 This TV station's food program is very distinctive, and its ratings have always been high.
2. 报纸专门开设了一个读者来信栏目，回应大家关心的问题。 The newspaper specifically created a reader letters column to respond to issues people care about.
3. 她是这个访谈栏目的主持人，每周采访一位名人。 She's the host of this interview program, interviewing one celebrity each week.

Usage Guide

Context: media, publishing, broadcasting

Tone: professional

Do Say

• 你看过这个新闻栏目吗？(Have you watched this news program?)
• 网站首页有一个热门栏目。(The website homepage has a trending section.)

Don't Say

• 把栏目和频道混淆 (栏目 is a segment within a channel/platform; 频道 is the whole channel)

Origin & History

Compound of 栏 (railing/column) + 目 (item/category). Originally referred to divided sections marked by railings, extended to editorial columns.

Cultural Context

Generation: All ages

Social background: Universal