传媒

• Pinyin: chuán méi
• Hanzi breakdown: 传 = 亻(person) + 专 (specialized), to transmit; 媒 = 女 (woman) + 某 (certain), medium

Meaning

Media; mass media. The means of mass communication.

Short for 传播媒介, referring to channels of mass communication including newspapers, television, radio, and internet. Common in discussions of journalism, advertising, and communication studies. Often appears in compounds like 传媒公司 (media company) and 传媒行业 (media industry).

Examples

1. 她在一家大型传媒公司担任主编。 She works as editor-in-chief at a major media company.
2. 传媒行业竞争激烈，很多小公司难以生存。 Competition in the media industry is fierce, and many small companies struggle to survive.
3. 社交媒体的兴起改变了传统传媒的格局。 The rise of social media has changed the landscape of traditional media.

Usage Guide

Context: media, business, academics

Tone: neutral

Do Say

• 他学的是传媒专业。(He studied media/communications.)
• 传媒的力量不可小觑。(The power of the media should not be underestimated.)

Don't Say

• '传媒'指整个行业或媒体总称，具体节目或报道用'媒体'更常见 (传媒 refers to the industry as a whole; for specific outlets or reports, 媒体 is more common)

Origin & History

Abbreviation of 传播媒介 (communication medium), combining 传 (transmit) with 媒 (medium/intermediary).

Cultural Context

Generation: All ages

Social background: Universal