倡导

• Pinyin: chàng dǎo
• Hanzi breakdown: 倡 (initiate, advocate) + 导 (guide, lead)

Meaning

To advocate; to champion; to promote.

Used for promoting ideas, values, or initiatives. Common in formal contexts like government policy, social movements, and organizational leadership. More active than 提倡.

Examples

1. 政府倡导绿色出行，鼓励市民少开车多走路。 The government advocates green transportation, encouraging citizens to drive less and walk more.
2. 我们倡导健康的生活方式。 We advocate for a healthy lifestyle.
3. 学校倡导尊重他人、诚实守信的品德。 The school promotes virtues of respecting others and being honest and trustworthy.

Usage Guide

Context: government, policy, social

Tone: official

Do Say

• 我们倡导节约。(We advocate frugality.)
• 谁在倡导这个活动？(Who is championing this initiative?)

Don't Say

• 在日常口语中用'倡导'——太正式了，用'提倡'或'建议'更自然 (Don't use 倡导 in casual speech — it's too formal; use 提倡 or 建议 instead)

Origin & History

Compound of 倡 (initiate/advocate) + 导 (guide/lead), meaning 'to initiate and guide.'

Cultural Context

Generation: All ages

Social background: Universal