降价

• Pinyin: jiàng jià
• Hanzi breakdown: 降 = 阝(hill) + 夅 (phonetic) — to drop; 价 = 亻(person) + 介 (between) — price, value

Meaning

To reduce price; price cut. The act of lowering the selling price of goods or services.

Specifically refers to reducing the price of goods or services. Extremely common in shopping, sales, and commercial contexts. Often seen in advertisements and promotions. Related expressions include 降价促销 (promotional price cut), 大幅降价 (steep discount), and 降价销售 (sale at reduced prices). The opposite is 涨价 (price increase).

Examples

1. 这家店的衣服全部降价了，我们去看看吧。 All the clothes at this shop have been marked down; let's go take a look.
2. 听说下个月手机会降价，我想等一等再买。 I heard phones will have a price cut next month, so I want to wait before buying.
3. 超市里很多东西都在降价促销。 Many things at the supermarket are on sale with reduced prices.

Usage Guide

Context: shopping, business, e-commerce

Tone: positive

Do Say

• 这个牌子的鞋最近降价了。(This brand of shoes recently had a price cut.)
• 你知道什么时候会降价吗？(Do you know when the price will be reduced?)

Don't Say

• 请降价你的态度 (Don't use 降价 for abstract things — 降价 is only for monetary prices)

Origin & History

A compound of 降 (to drop/reduce) and 价 (price), literally meaning to drop the price.

Cultural Context

Generation: All ages

Social background: Universal