推广

• Pinyin: tuī guǎng
• Hanzi breakdown: 推 = 扌 (hand) + 隹 (short-tailed bird, phonetic); 广 = pictograph of a building with a sloping roof, meaning 'wide'

Meaning

To promote; to popularise; to spread widely. Describes making something known or adopted on a larger scale.

Focuses on spreading something to a wider audience, such as a product, technology, or practice. Common in business, education, and government contexts. Distinguished from 推动, which emphasises driving progress rather than spreading awareness.

Examples

1. 公司正在推广一种新产品。 The company is promoting a new product.
2. 学校推广了课后阅读活动。 The school promoted after-school reading activities.
3. 这种技术已经在全国推广开来。 This technology has already been widely adopted across the country.

Usage Guide

Context: business, education, government

Tone: neutral

Do Say

• 我们计划在网上推广这个产品。(We plan to promote this product online.)
• 普通话在全国被大力推广。(Mandarin has been vigorously promoted nationwide.)

Don't Say

• 我在推广这本书给我朋友。(For recommending to a friend, use 推荐 instead. 推广 implies large-scale promotion, not personal recommendations.)

Origin & History

推 means 'to push' and 广 means 'wide' or 'broad'. Together they mean to push something broadly — to popularise.

Cultural Context

Generation: All ages

Social background: Universal