点击率

• 拼音: diǎn jī lǜ
• 汉字拆解: 点 = 黑 + 占 (dot, point); 击 = 手 + 凵 (to strike, to tap); 率 = 玄 + 十 (rate, ratio)

含义

Click-through rate (CTR); the ratio of clicks to impressions for a digital link, advertisement, or online content.

A key metric in digital marketing, content creation, and e-commerce. A high 点击率 indicates strong user engagement or effective targeting. Often discussed alongside 转化率 (conversion rate) and 曝光量 (impressions) in business analytics.

例句

1. 这支广告视频凭借出人意料的创意在发布后四十八小时内实现了极高的点击率，远超同期竞品。
2. 搜索引擎优化的核心目标之一，是通过优化标题和摘要来提升自然搜索结果的点击率。
3. 数据分析师发现，将主图换成真实用户照片后，该产品页面的点击率提升了将近三成。

用法指南

语境: digital marketing, e-commerce, data analysis, media

语气: neutral

正确说法

• 本季度电子邮件营销活动的平均点击率为百分之六点三，明显高于行业基准，证明了精准细分受众策略的有效性。(The average click-through rate of this quarter's email marketing campaign was 6.3%, significantly above the industry benchmark, proving the effectiveness of the precise audience segmentation strategy.)
• 内容团队通过A/B测试对比了十二组不同标题，最终筛选出点击率最高的版本用于正式推送。(The content team compared twelve sets of different headlines through A/B testing and ultimately selected the version with the highest click-through rate for the official push.)

错误说法

• 点击率率 — never double 率; 点击率 already contains the suffix; do not add another 率

起源与历史

点击 (to click) + 率 (rate, ratio) — the rate at which users click

文化背景

时代: Modern

世代: Millennials and Gen Z

社会背景: Universal