点击率

• Pinyin: diǎn jī lǜ
• Hanzi breakdown: 点 = 黑 + 占 (dot, point); 击 = 手 + 凵 (to strike, to tap); 率 = 玄 + 十 (rate, ratio)

Meaning

Click-through rate (CTR); the ratio of clicks to impressions for a digital link, advertisement, or online content.

A key metric in digital marketing, content creation, and e-commerce. A high 点击率 indicates strong user engagement or effective targeting. Often discussed alongside 转化率 (conversion rate) and 曝光量 (impressions) in business analytics.

Examples

1. 这支广告视频凭借出人意料的创意在发布后四十八小时内实现了极高的点击率，远超同期竞品。 With its unexpected creativity, this ad video achieved an extremely high click-through rate within 48 hours of release, far exceeding competing products during the same period.
2. 搜索引擎优化的核心目标之一，是通过优化标题和摘要来提升自然搜索结果的点击率。 One core goal of search engine optimization is to increase the click-through rate of organic results by improving titles and snippets.
3. 数据分析师发现，将主图换成真实用户照片后，该产品页面的点击率提升了将近三成。 A data analyst found that after switching the main image to a real user photo, the product page’s click-through rate rose by nearly 30%.

Usage Guide

Context: digital marketing, e-commerce, data analysis, media

Tone: neutral

Do Say

• 本季度电子邮件营销活动的平均点击率为百分之六点三，明显高于行业基准，证明了精准细分受众策略的有效性。(The average click-through rate of this quarter's email marketing campaign was 6.3%, significantly above the industry benchmark, proving the effectiveness of the precise audience segmentation strategy.)
• 内容团队通过A/B测试对比了十二组不同标题，最终筛选出点击率最高的版本用于正式推送。(The content team compared twelve sets of different headlines through A/B testing and ultimately selected the version with the highest click-through rate for the official push.)

Don't Say

• 点击率率 — never double 率; 点击率 already contains the suffix; do not add another 率

Origin & History

点击 (to click) + 率 (rate, ratio) — the rate at which users click

Cultural Context

Era: Modern

Generation: Millennials and Gen Z

Social background: Universal