平价

• 병음: píng jià
• 한자 분석: 平 = 干 + 二 (even surface — equal, balanced); 价 = 亻 + 贾 (person + merchant — price set by person in trade)

뜻

합리적인 가격; 저렴한 가격; 액면/시가에 가까운 가격

Used in economics (平价汇率 = par exchange rate), retail (平价超市 = discount supermarket), and medicine (平价药店 = budget pharmacy). Contrasts with 高价 (high price) and 奢侈品 (luxury goods).

예문

1. 这家平价连锁超市凭借规模优势将采购成本降至最低，令其他同类竞争者在价格层面难以构成有效竞争。
2. 政府出台政策鼓励医药企业开设平价门诊，以切实减轻普通民众在基本医疗方面的经济负担。
3. 这款平价护肤品虽定位大众市场，但其成分配方与许多高端品牌不相上下，性价比极高。

사용 가이드

맥락: economics, retail, policy, consumer

어조: neutral

올바른 표현

• 平价航空公司的兴起使更多普通民众得以负担跨城出行，从根本上改变了大众的出行方式与消费结构。(The rise of budget airlines has made intercity travel affordable for more ordinary people, fundamentally changing the public's travel habits and spending patterns.)
• 在通货膨胀压力持续攀升的背景下，政府承诺维持基本粮油商品的平价供应，以保障民众的基本生活所需。(Against a backdrop of sustained inflationary pressure, the government pledged to maintain affordable supplies of basic grain and oil commodities to safeguard the basic livelihood of the public.)

피해야 할 표현

• 平价 refers to affordability or market parity, not to 'free' (免费) or inferior quality; avoid implying 平价 means poor quality — add 高性价比 to signal value without that implication

기원과 역사

平 (level, even — 干 + 二) + 价 (price — 亻 person + 贾 merchant)

문화적 배경

세대: All ages

사회적 배경: Universal