假冒

• 병음: jiǎ mào
• 한자 분석: 假 = 亻 + 叚 (person + borrow/false); 冒 = 曰 + 目 (say + eye — brazenly pretending to be something one is not)

뜻

위조하다; 사칭하다; 진품인 척 속여 팔거나 행세하다

Has both legal and commercial dimensions. 假冒伪劣 (fake and inferior goods) is a fixed phrase in consumer protection contexts. Can also refer to impersonating someone (假冒身份). A serious legal offence under Chinese law.

예문

1. 市场监管部门近期查获了一批假冒知名品牌的劣质商品，涉案金额高达数百万元。
2. 该男子涉嫌假冒医生身份为患者诊治，已被警方依法逮捕并移送检察机关处理。
3. 消费者在购买高档商品时应通过正规渠道核实真伪，以防止被假冒产品蒙骗。

사용 가이드

맥락: law, commerce, consumer protection

어조: serious

올바른 표현

• 随着电商迅速发展，假冒伪劣商品的网售渠道越来越隐蔽，消费者维权更难，监管部门亟须完善跨平台治理。(As e-commerce develops rapidly, online channels for counterfeit and shoddy goods have become more hidden, making it harder for consumers to defend their rights and forcing regulators to improve cross-platform governance.)
• 生产或销售假冒注册商标商品不仅严重损害了权利人的合法权益，也破坏了正常的市场竞争秩序，依法应当承担相应的民事与刑事法律责任。(Producing or selling goods that counterfeit registered trademarks not only seriously damages the legitimate rights and interests of rights holders but also undermines the normal order of market competition; those responsible shall bear corresponding civil and criminal legal liability in accordance with the law.)

피해야 할 표현

• 假冒 always implies illegal intent. Do not confuse with 仿冒 (to imitate/copy, which may or may not be legal) or 仿制 (to manufacture a replica, which can be legal)

기원과 역사

假 (false; fake) + 冒 (to impersonate; to pass off as; to risk)

문화적 배경

세대: All ages

사회적 배경: Universal