視聴する

• Reading: しちょうする
• Romaji: shichousuru
• Kanji breakdown: 視 (shi) — look, observe; 聴 (chou) — listen, hear
• Pronunciation: /ɕi.tɕoː.sɯ.ɾɯ/

Meaning

To watch and listen; to view a broadcast or programme.

A する verb combining seeing and hearing, used specifically for watching television, online videos, or other audio-visual media. The noun 視聴 appears in compounds like 視聴率 (viewership ratings), 視聴者 (viewer), and 視聴覚 (audio-visual). More formal than 見る for media consumption.

Examples

1. このドラマは毎週一千万人以上が視聴している。 Over ten million people watch this drama every week.
2. 動画を視聴する前に広告が流れる仕組みだ。 The system is set up so that an ad plays before you can watch the video.
3. 視聴者からの意見を番組に反映させている。 Viewer feedback is being incorporated into the program.

Usage Guide

Context: media, broadcasting, online content

Tone: neutral

Origin & History

Compound of 視 (shi, to look/observe) + 聴 (chou, to listen). Combines the two sensory acts involved in consuming broadcast media, making it the standard term for media viewership.

Cultural Context

Era: Modern

Generation: All ages

Social background: Universal