100均
Meaning
100-yen shop; a store where most items cost around 100 yen, like Daiso, Seria, or Can★Do.
100均 is shorthand for 100円均一 (everything 100 yen) and is a cornerstone of Japanese consumer culture. Stores like ダイソー, セリア, and キャンドゥ offer surprisingly high-quality goods at rock-bottom prices. 100均 hauls are massive content on social media and YouTube, with people showing off creative uses and hidden gems. The stores have evolved far beyond cheap trinkets — you can find kitchenware, stationery, beauty products, and home organization items that rival expensive brands.
Examples
- 100均で買ったこの収納ボックス、1000円の商品と変わらないクオリティ。 This storage box I got at the 100-yen shop is the same quality as a ¥1,000 product.
- とりあえず100均で探してみよう、大体なんでもあるから。 Let's check the 100-yen shop first — they pretty much have everything.
- 100均のコスメが意外と優秀で、SNSでバズってるの知ってる? Did you know that 100-yen shop cosmetics are surprisingly good and going viral on social media?
Usage Guide
Context: shopping, daily conversation, social media
Tone: practical, enthusiastic
Do Say
- 100均で十分じゃない?わざわざ高いの買わなくても。 (Isn't the 100-yen shop good enough? No need to buy the expensive version.)
- 100均の新商品チェックするの好きなんだよね。 (I love checking out new products at the 100-yen shop.)
Don't Say
- 「全部100均でいいじゃん」と品質にこだわる人に言うのは避ける (Avoid telling quality-conscious people 'just get everything at the 100-yen shop')
Common Mistakes
- Assuming everything costs exactly 100 yen — many 100均 shops now carry items at 200, 300, or 500 yen as well. Daiso has even launched higher-price-point brands like THREEPPY
Origin & History
Short for 100円均一 (100-yen uniform pricing). The concept started with ダイソー (Daiso), founded in 1977 by 矢野博丈 as a mobile stall selling items at a uniform price. The 100均 format exploded in the 1990s-2000s.
Cultural Context
Era: Daiso founded 1977, 100均 boom from 1990s
Generation: All ages
Social background: Universal — from students to professionals
Regional notes: Used across all of Japan. Major chains include ダイソー (Daiso), セリア (Seria), キャンドゥ (Can★Do), and ワッツ (Watts). 100均 haul videos are a major social media genre.
Related Phrases
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